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Mobile app developers in Toronto

Sun, 13 Aug 2023 23:37:47 GMT

Empowering Toronto's Small Businesses: Mobile App Developers at Your Service

In the bustling metropolis of Toronto, small businesses are the lifeblood of the local economy. These enterprises contribute to the city's unique character and vibrant communities. In an era dominated by technology, mobile app developers have emerged as key players in helping these businesses thrive. Their expertise can transform a local establishment into a revenue-generating powerhouse, enhancing customer engagement and streamlining operations.

Mobile apps have revolutionized the way consumers interact with businesses. From ordering food to booking appointments, a well-designed app offers convenience at the tap of a finger. This is where Toronto's skilled mobile app developers come into play. With a deep understanding of both technology and local business dynamics, they can create tailor-made apps that cater to the specific needs of small businesses.

One of the most significant benefits of a mobile app is its potential to boost revenue. Imagine a neighborhood bakery that can now take orders and payments through a user-friendly app. This not only enhances the customer experience but also opens up new avenues for sales. Mobile app developers can integrate features like loyalty programs, personalized recommendations, and push notifications to keep customers engaged and coming back for more.

But it's not just about sales. Mobile apps can also streamline internal processes, leading to increased efficiency and cost savings for small businesses. Inventory management, appointment scheduling, and customer support can all be simplified through a well-designed app. This allows business owners to focus on what they do best – serving their customers – rather than getting bogged down in administrative tasks.

What sets Toronto's mobile app developers apart is their local insight. They understand the unique challenges faced by small businesses in the city, from competition to changing consumer trends. This understanding enables them to craft apps that truly resonate with the local audience, giving businesses a competitive edge in the digital landscape.

In conclusion, mobile app developers in Toronto are valuable allies for small businesses aiming to thrive in the modern world. By harnessing their technical prowess and local expertise, these developers can create revenue-generating mobile apps that elevate customer experiences and operational efficiency. As technology continues to evolve, partnering with skilled app developers could be the key to unlocking new levels of success for Toronto's cherished small businesses.

Please click here for more information and free consultation.

What are mobile apps used for?

Tue, 18 Apr 2023 22:03:24 GMT

As a one of the best mobile app development companies in Toronto, we at BOME Solutions Inc, understand the impact that mobile apps have had on our daily lives. From staying connected with friends and family to managing our finances (i.e. RBC mobile app or CIBC mobile app etc), mobile apps have become an integral part of our routines. In this blog post, we'll explore some of the many ways that mobile apps are used in today's world.

Communication:

One of the most common uses for mobile apps is communication. Apps like Facebook, Instagram, and Twitter allow us to stay in touch with friends and family, no matter where they are in the world. Messaging apps like WhatsApp and Messenger have also become incredibly popular, providing a fast and convenient way to send messages, voice notes, and make video calls.

Entertainment:

Mobile apps have revolutionized the entertainment industry. From streaming services like Netflix and Spotify to gaming apps like Angry Birds and Candy Crush, mobile apps have made it easier than ever to access our favorite forms of entertainment on the go.

Productivity:

Mobile apps have also become an essential tool for productivity. Apps like Microsoft Office, Google Drive, and Evernote allow us to create and edit documents, spreadsheets, and presentations from our smartphones or tablets. Task management apps like Trello and Asana help us stay organized and focused, while time-tracking apps like RescueTime can help us be more mindful of how we spend our time.

Travel:

Travel apps have made it easier than ever to plan and book trips. From flight search engines like Skyscanner and Kayak to hotel booking apps like Booking.com and Airbnb, mobile apps have made it easier to find the best deals on travel accommodations. Travel guides like TripAdvisor and Yelp can also help us discover new destinations and plan our itineraries.

Health and Fitness:

Mobile apps have become an important tool for health and fitness enthusiasts. Fitness tracking apps like Fitbit and MyFitnessPal help us monitor our activity levels and track our progress towards fitness goals. Health apps like Headspace and Calm can help us manage stress and anxiety, while medical apps like Medisafe can help us manage our medications and appointments.

Finally, mobile apps have transformed the way we live our lives. Whether we're staying connected with loved ones, finding new forms of entertainment, or managing our daily tasks, mobile apps have become an essential part of our routines. If you're interested in developing a mobile app for your business, don't hesitate to contact BOME Solutions Inc. for a free consultation. We specialize in both iOS and Android mobile app development and can help bring your app idea to life.

Why should you use ChatGPT for your website and mobile app content?

Fri, 10 Mar 2023 01:02:32 GMT

In today's digital age, having a website and a mobile app is a necessity for businesses looking to expand their reach and connect with their customers. But, simply having a website and a mobile app is not enough. The content on these platforms plays a crucial role in attracting and retaining users, and ultimately driving business growth.

The content on a website or a mobile app needs to be engaging, informative, and easy to understand. It should convey the brand's message and values, provide value to the users, and encourage them to take action. Content that is poorly written, lacks substance, or is difficult to navigate can drive users away and harm a brand's reputation.

This is where ChatGPT can help. As a language model trained by OpenAI, ChatGPT can assist businesses in creating high-quality, engaging content for their website and mobile app. With its advanced language processing capabilities, ChatGPT can generate content that is not only informative but also personalized to the brand's tone and voice.

ChatGPT can also help businesses optimize their content for search engines, ensuring that it ranks high on search engine results pages (SERPs). By analyzing user search patterns and keywords, ChatGPT can suggest relevant content topics and help businesses target their audience more effectively.

Moreover, ChatGPT can generate content in multiple languages, making it an ideal solution for businesses looking to expand their reach globally. With its ability to understand and generate content in different languages, ChatGPT can help businesses connect with customers across borders and language barriers.

In summary, website and mobile app content are critical to the success of any business in the digital age. Poorly written or low-quality content can harm a brand's reputation and drive users away. ChatGPT can help businesses create engaging, informative, and high-quality content that resonates with their audience, drives traffic to their platforms, and ultimately leads to business growth.

What makes mobile apps useful for users

Fri, 03 Feb 2023 01:23:33 GMT

Mobile apps have become an integral part of our lives, providing us with instant access to information, entertainment, and a host of other services.

They have revolutionized the way we interact with technology, making it more convenient, accessible, and user-friendly. In this blog, we will explore the key factors that make mobile apps so useful for users.

1. Convenience

One of the most significant advantages of mobile apps is their convenience. With a smartphone, you have access to a wealth of information and services at your fingertips. Whether you need to check the weather, find a restaurant, or book a flight, you can do so with just a few taps on your screen. This ease of use is one of the primary reasons why mobile apps are so popular.

2. Personalization

Mobile apps can be tailored to meet the specific needs and preferences of each user. From customizing your home screen to choosing the news sources you receive, mobile apps allow you to create a personalized experience that is unique to you. This level of personalization is not only convenient but also makes using the app a more enjoyable experience.

3. Speed and Efficiency

Mobile apps are designed to be fast and efficient, allowing you to perform tasks quickly and easily. This speed and efficiency are particularly useful for those who need to complete tasks on the go. For example, you can use a mobile banking app to check your account balance, transfer funds, and pay bills, all from your smartphone.

4. Offline Access

Many mobile apps allow you to use them offline, making them even more useful for those who need to access information and services when they are not connected to the internet. For example, you can use a note-taking app to jot down ideas, even if you are not connected to Wi-Fi.

5. Real-Time Updates

Mobile apps provide real-time updates and notifications, which can be incredibly useful for staying on top of important events, news, and appointments. For example, you can use a weather app to receive notifications about severe weather alerts, or a news app to receive breaking news updates.

6. Integration with Other Devices

Mobile apps can also be integrated with other devices, such as smartwatches, smart speakers, and home automation systems. This integration allows you to control and manage your devices from your smartphone, making it even more convenient and user-friendly.

So there are many factors that make mobile apps so useful for users. Whether it's the convenience, personalization, speed, efficiency, offline access, real-time updates, or integration with other devices, mobile apps offer a wealth of benefits that make our lives easier and more enjoyable.

Examples of mobile apps that demonstrate these useful features include:

Uber: a transportation app that offers convenient, real-time updates on the status of your ride and allows you to pay directly through the app.

Spotify: a music streaming app that offers personalized recommendations based on your listening history, allows you to download songs for offline listening, and provides real-time updates on new releases and popular playlists.

Google Maps: a navigation app that provides real-time traffic updates, offline maps, and turn-by-turn directions, making it an indispensable tool for anyone on the go.

Mobile apps have become an integral part of our lives, offering a wealth of benefits that make our lives easier and more enjoyable. Whether you need to stay on top of important events, manage your finances, or just find your way around, there's a mobile app out there that can help.

Why small businesses need a mobile app?

alireza@eazi-apps.com (Alireza Aliasgari) — Fri, 16 Dec 2022 21:37:37 GMT

Mobile apps have become an essential tool for small businesses looking to streamline their operations and reach a wider audience.

Here are just a few of the many advantages that mobile apps can offer to small businesses:

Improved customer engagement: A mobile app can provide a convenient and easy-to-use platform for customers to interact with your business. This can include features like appointment scheduling, loyalty programs, and push notifications to keep customers informed about special deals and promotions.
Increased efficiency: Mobile apps can help streamline various business processes, such as inventory management, employee communication, and sales tracking. This can lead to increased efficiency and productivity, allowing small business owners to focus on growing their business.
Enhanced marketing and advertising: A mobile app can be an effective marketing and advertising tool, as it allows businesses to reach their target audience directly through their smartphones. Businesses can also use mobile apps to gather customer data and insights, which can be used to tailor marketing efforts and improve the customer experience.
Greater accessibility: A mobile app can make it easier for customers to access your business, whether they are at home or on the go. Customers can easily browse your products and services, place orders, and make payments through the app, making it more convenient for them to do business with you.
Enhanced security: Mobile apps can provide an additional layer of security for small businesses, as they can be used to authenticate users and protect sensitive data. This is especially important for businesses that handle sensitive financial or personal information.
Improved communication: Mobile apps can help small businesses stay connected with their customers and employees. For example, a business owner can use the app to send push notifications to customers about special offers or events, and employees can use the app to communicate with each other and stay up to date on company updates.

Overall, mobile apps can provide numerous benefits for small businesses. They can help improve customer engagement, increase efficiency, enhance marketing and advertising efforts, increase accessibility, and improve security and communication. If you are a small business owner looking to take your business to the next level, consider investing in a mobile app. Book a free consultation now with one of our experts.

Read our answers to Frequesntly Asked Questions .

5 WAYS YOUR NEW MOBILE APP CAN EXCEED USER EXPECTATIONS

Tue, 04 Oct 2022 23:28:20 GMT

Easy ways to exceed user expectations for better mobile app retention by hiring one of the best mobile app development companies in Canada

When it comes to mobile apps, users have very high expectations and plenty of choice. If your app doesn’t meet these expectations, they will simply abandon the app and download another that better fits their needs.

In fact, 21% of mobile app users abandon an app after only one use. This makes it important for app developers to meet user needs—and quickly.

Here are five ways you can easily improve your new mobile app to exceed user expectations:

1. Smooth and logical user experience

Mobile apps should not be confusing or difficult to navigate, so you should always make the user experience, and flow of user journeys, as smooth and logical as possible.

To exceed expectations you should remove any unnecessary steps that waste the user’s time or energy. Also ensure users are able to quickly get to a ‘touchpoint’—whether that’s a sign-up page, product page or checkout to avoid unnecessary frustrations.

2. Collect customer feedback often

Users want to have their say, and as an app owner, you should make sure to listen so you can improve and revise your product.

To exceed expectations, make it easy for your users to provide feedback. Whether this is a feedback form when they complete a purchase, or a simple happy face/sad face pop-up within their journey through your mobile app interface.

Make sure these pop-ups and forms are easy to minimise or skip, so you don’t discourage users who don’t want to provide feedback.

3. Personalised experience

An easy way to make a customer feel more loyal and connected to your app is to make it personalised. You can do this by simply asking for their name after they download the app and using it each time they load up your small business app.

You can also do this by providing various options for a user to get in touch with you—such as through social media, email, live chat - to easily get a personalised response if they need it.

4. Understand user trends

It’s easy to conduct market research and understand what the current needs of your customers are, but to exceed these expectations you could research market trends to understand the future of your customer’s needs, too.

This way you can start to meet the expectations before the customer even knows that they have them.

You can identify trends by using platforms like Google Trends , or through companies like Mintel that produce in-depth global consumer trend reports yearly.

5. Don’t stop at the sale

With new apps, a lot of the focus will be on the initial journey that gets a user to a sale. But, it’s important to consider the journey the user may take after they’ve completed this.

To exceed expectations, you could link them back to another part of the app they may find interesting, offer them the chance to give feedback, or provide excellent after-sales support.

If you have an idea for a mobile app to help your business increase sales and customer loyalty, get in touch with our talented small business app designers now for a free consultation.

How m-commerce can help your business thrive

alireza@eazi-apps.com (Alireza Aliasgari) — Mon, 19 Sep 2022 22:54:00 GMT

M-commerce has become much more than another branch of ecommerce.

A customer who buys from a desktop today is likely to place a mobile order tomorrow.

Maintaining a presence across channels is vital for any business that calls itself modern.

Recent statistics indicate that:

In 2021, mobile commerce sales accounted for 72.9% of all ecommerce sales.
79% of smartphone users have placed an order via their phone in the last six months.
60.1% of consumers use their smartphones for online shopping.

· Mobile traffic is on the rise making up more than half of all internet traffic.

A business can get ahead of their competition by having their own m-commerce store drive business growth and attract customers.

If you’re thinking of getting a mobile app designed for your small business, book a free consultation with one of our experts to discover how a mobile app can boost your business.

The importance of increasing customer retention

Fri, 09 Sep 2022 19:19:53 GMT

A question all businesses face is how do you retain existing customers?

A 5% increase in retention rates can increase your profits by up to 95%. Compared to new customers, repeat customers tend to spend more and are more likely to try your new products.

A good customer retention strategy will involve learning more about your customers’ expectations and experiences with you.

We can provide a deep insight into customer experience and guide your product and service. This will ensure you are keeping up to date with customers’ ever-changing needs and are giving them no reason to look elsewhere.

Are you ready to get started making your customers happy to improve your company's outcomes?

You can book a Free Consultation meeting with one of our mobile marketing experts to discuss how a mobile app can help you increase customer retention

#Mobileappmarketing #customerretention #mobileappdevelopment

The advantages of going paperless with a mobile app

alireza@eazi-apps.com (Alireza Aliasgari) — Wed, 24 Aug 2022 19:20:21 GMT

When running a business and completing tasks, you’ll want to look for the best ways to streamline internal processes.

A paperless office is a tidy one, but what are the advantages of going paperless exactly? And what are the objectives of a paperless office strategy?

The advantages of going paperless include:

· Cutting costs

· Productivity

· Going green

· Freeing up space

· Advanced security

· Saving time

Features such as push messages and digital forms will save your paper and printing costs. Not only this, but the time spent creating and distributing materials such as newsletters and flyers. Digitising your business is the next step to fully transforming the way you work, streamlining workflows, and growing your company.

Apart from the cost reduction and increased productivity, a mobile app can help you increase sales. Read more on " How to increase sales through moobile app " blog.

How to increase sales through mobile

Fri, 12 Aug 2022 19:44:36 GMT

It has now become essential for a business of any size to implement a mobile app into their digital strategy.

With 69.4% of customers using shopping apps on their mobile devices and 189 billion dollars generated globally by apps, it is easy to see why so many businesses use a mobile app strategy to make sales.

But, if you are asking yourself ‘Why does my business need an app’?

Well..

Mobile apps can provide better customer experience.
Leverage a new marketing channel.
Track user behaviour through analytics.
Direct communication with users through push notifications.
loyalty programs – benefits include customer retention, relevant customer data and better customer communication
commerce solutions, booking systems and more
Easy to update

Businesses struggling with sales will find the answer with a mobile app, which will take your business to the next level.

If you’re thinking of getting a mobile app designed for your small business, click here to find out how BOME Solutions can help.

How mobile app push notifications can help your business generate more sales

Tue, 02 Aug 2022 22:13:00 GMT

Modern e-commerce businesses use multiple channels to communicate with their customers.

Every e-commerce business wants to find the best communication channel to maximize their visitor engagement. The key is to make it convenient and desirable for customers to interact with your company. Push notifications are one of the most cutting-edge ways to reach customers.

These types of notifications began in social media, but with the advent of mobile apps, they have become a part of everyday life for most mobile device users.

The advantages of push notifications for a business include:

· High open rate

· Deep-link to specific sections within your app

· Quickly reach your entire customer base

BOME Solutions Inc as one of the top mobile app development companies in Canada and US can provide you with a wealth of advanced push notification features that can help streamline your business and increase revenue.

5 BEST PRACTICES TO CONSIDER WHEN DESIGNING MOBILE APPS

Wed, 18 May 2022 16:11:00 GMT

There are tips you should follow when designing a mobile app to keep users interested in your business mobile app.

As the app market becomes more and more crowded, it’s important to make sure your app stands out from the crowd and is a success with users.

Alongside making sure your mobile app design is aesthetic and eye-catching, there are also some best practices that you should be following to ensure the optimal user experience.

We’ve created a list of the 5 most important mobile app design principles to consider when designing your app, that will seriously impress any new users.

Get rid of any clutter

There’s nothing worse than using a mobile app that’s cluttered and disorganised. You want your users to easily navigate around your app, without bombarding them with irrelevant information or annoying pop-ups and graphics.

Get rid of anything in your design that isn’t crucial to the user journey, and focus on giving the user exactly what they need, when they need it. Doing this will increase retention and improve user satisfaction.

2. Make navigation clear and simple

Users only have a certain amount of energy when it comes to figuring out how to use an app. If you make it too difficult to navigate, the user will simply abandon your mobile app and find another one to use.

To encourage users to interact and engage with your mobile app, make sure navigation is visible and available at all times. You should also avoid any dead ends, and always give the user the option to go back if they find themselves lost.

3. Allow one-hand use

Most people now use their phone with only one hand, so make sure your mobile app accommodates this.

You want to make sure that menus, pop-ups and other controls are positioned in an area that can comfortably be reached with one thumb.

Similarly, think about controls that a customer might accidentally tap while using your mobile app. If this is a common problem, you should consider moving these controls to areas of the screen which are harder to reach.

4. Always keep users within the mobile app

Once you’ve got a user on your app, keep them there! Don’t link off to new browser windows that take them out of the mobile app. This increases load and waiting times and can cause users to abandon your app.

If you do need to link to external pages, perhaps to pages on your website, think about ways you could incorporate them into the mobile app itself instead.

5. Personalise the experience

Personalisation is a great way to engage with users and create loyalty.

This could be as easy as using the customer’s name on the welcome screen and at other points in the user journey.

You could also find ways to push users towards specific content you think they’d be interested in. Not only does this show you understand your customer, but also prevents them from being distracted by irrelevant information.

If you’re thinking of getting a mobile app designed for your small business, click here to find out how BOME Solutions can help.

5 WAYS THAT A MOBILE APP CAN HELP CANADA AND US BUSINESSES IN 2022 - MOBILE APP DEVELOPMENT COMPANIES CANADA - HOW CAN THEY HELP?

support@eazi-sites.com (Eazi Business) — Wed, 30 Mar 2022 23:57:10 GMT

It’s imperative for any business to quickly adapt with the latest technological developments

The saying ‘out of sight, out of mind’ can be applied to a business who has not invested in a mobile app. Without a mobile app a customer may look elsewhere as they may receive a better experience with a competitor. Mobile apps are not just for larger businesses, it has now become essential for a business of any size to implement an app into their mobile strategy.

For businesses in any industry, both client attraction and customer engagement are important. In order to remain competitive, brands must develop their offering based on the preferences and tastes of existing and prospective customers. It is impossible for brands, large and small, to survive if they fail to identify the changes in buyer behavior. In contrast, companies with specially designed and created apps can identify changes in purchase trends. A business can serve customers in a better way, so that they will come back for repeated usages.

Here are five reasons for a business to have a mobile app in 2022;

Visibility - An effective mobile presence will help a business attract more attention and increase growth. Surveys have shown that adults spend two hours and 51 minutes every day on their phones. It gives any business enough time to grab the attention of their audience using compelling content.

Sales - The role of mobile apps is for a business is to motivate customers to buy their products and services. This becomes evident when a business understands the kind of relationship that modern-day customers have with their smartphones. Mobile apps that are well designed have enabled rapid revenue growth, especially during the eCommerce boom.

Wider audience base - In addition to helping a business build brand awareness, apps also allow connectivity with a broader audience. A business can greatly benefit from apps when it comes to growing and promoting their brand, especially for attracting younger demographics. By reaching out to diverse audiences and creating curiosity about products, services, and special offers, they can reach out to more customers.

Customer Experience – A business can impress their customers with an exceptional user interface, a well-designed UX, and numerous features. Apps are a direct channel of communication; they help a business elevate the level of user-friendliness and customer service they provide. In the areas of loyalty programs and direct promotions, Starbucks leverages third-party platforms to create excellent digital engagement through its mobile app. This allows their customers to order and pay and participate in loyalty programs.

Marketing - Businesses can customize their apps with exclusive offers, direct marketing, in-app messaging, and more. Mobile apps have proven to be far superior to other marketing techniques and technologies in terms of customer retention and brand loyalty. Using mobile apps for marketing purposes can help a business improve customer engagement, generate repeat orders, retain customers, and monetize their presence in the virtual world.

A business can have more control and can engage with more customers thanks to mobile apps. As the need for mobile apps is high in demand, it’s expected that the upcoming wide scale adoption of mobile apps will replace the desktop and web versions of the ecommerce business.

BOME Solutions can help local entrepreneurs achieve high levels of revenue and build apps without technical experience. It has never been more important for businesses to have an effective strategy in order to survive and make sales.

BOME Solutions Inc. has been selected among the Top iPhone App Development Companies by Designrush.

5 EASY TIPS WHEN STARTING AN ONLINE BUSINESS

Mon, 28 Feb 2022 00:23:37 GMT

The process of starting a business requires thoughtful consideration and careful planning. It can be overwhelming and difficult to come up with a business idea and start a new venture.

There’s a lot that goes into creating an online business—and if you’re new or even an experienced entrepreneur, it can be hard to know where to start.

Here are 5 easy tips when considering starting an online business:

1. It is essential that you understand exactly why you want to start an online business before beginning one. The clearer you are about what exactly you are trying to achieve, the better chance you have of achieving it.

2. In business, naive expectations are often the cause of failure. Perseverance is what separates a successful business from a failed one. The goals you set for yourself based on your experience and business type will be very personal to you.

3. It is important to remember one thing when learning how to start an online business; every business solves a problem. When a problem is solved by a business, the greater your solution becomes.

4. You can’t have a business if you don’t have anything to sell. So before you get started, make sure you put the time, effort, and resources into finding an unparalleled product or service. Your online business is reliant on your ability to effectively sell your product or service—so don’t cut corners. You should also make sure that whatever product or service you’re selling is something your customers are going to be excited to buy.

5. Your branding is what’s going to help you stand out and grab your ideal customer’s attention—so it’s important to take the time to put some serious thought into what kind of brand you’re trying to build. There are a few key design elements you’ll need to launch a successful online business, including website, content, marketing and other branding elements.

There are a lot of things that go into creating a successful online business and only 40% of businesses make it beyond the three-year mark.

MEMBERSHIP PROGRAMS AND THE FUTURE OF BUSINESS

support@eazi-sites.com (Eazi Business) — Sun, 30 Jan 2022 23:00:27 GMT

Membership programs can benefit both a business and customer

Humans have a strong desire for the sense of "belonging" to something. By creating a membership program, businesses are able to capitalise on one of the psychological needs that humans have.

For a business to obtain this benefit, they will need to devise a membership program that makes customers feel special, engages them and sets them apart from competitors. Providing such a service makes customers more likely to sign up and stay loyal to your company.

There are numerous benefits that a membership program brings to a business;

Membership programs will decrease the number of defecting customers since they fulfill the basic human need to belong to an organization.
In addition to selling products and services, membership renewal fees can provide a steady stream of revenue.
Helps businesses sell its full suite of services without much effort. Membership programs are commonly used to sell slow moving or less desirable products and services by including them in membership packages. This makes them more likely to be used and taken advantage of by customers at the same time and adds value to a membership program.
A membership program can be improved by including special benefits or upgrades to encourage members. Customers will then refer friends and family so that the membership program becomes in their best interest.
Multilevel membership programs help businesses grow by encouraging and enticing existing customers to upgrade to higher membership levels and spend more money.

The more engaged your customers are with your brand, the more likely they will spend more money with you. Gallup has found that a fully engaged customer brings in 23% more revenue than an average customer. Also, it costs five times more to acquire a new customer than to retain a current one. Loyal customers can help you gain new customers.

Another benefit of using membership for a business is that it can help to earn more revenue. This goes hand in hand with customer loyalty. In addition to increase revenue, loyal customers spend more. 57% of consumers say that they spend more on brands they're loyal to. An example that supports this statement is Amazon. They run a very successful membership program, Amazon Prime. In 2018, the average Amazon Prime member spent $800 more than non-members. While every membership program might not have the same impact as Amazon Prime, there's no doubt it will help boost revenue for business.

Every business can profit from putting together some form of a membership program and enjoy some of these very powerful benefits they provide to the business.

GOOGLE UNVEILS NEW TOOLS TO HELP YOU REACH MORE MOBILE APP USERS

support@eazi-sites.com (Eazi Business) — Mon, 17 Jan 2022 01:34:58 GMT

Read our recap of search engine’s new features

If you’re in the process of deciding whether or not to have an app designed for your business, or are about to launch one, there’s likely one clear question that you’ll be asking yourself: how can you maximise your app users? Just as with launching a new product or business venture, it can be hard for a new app to stand out amidst other offerings, especially in the always competitive app stores.

Recognising this, Google has unveiled a series of new features which offer apps and marketers new ways to raise their mobile app’s profile, encourage downloads and nurture repeated use. It says, “…As demand for apps grows, it's increasingly challenging for developers to get their mobile app discovered and convert new users into loyal customers. That’s why today, we’re sharing new ways to reach more people, activate insights to help improve performance and keep your valuable users coming back.”

Here’s what they are and how they can help you as part of your wider mobile app marketing efforts:

Ad updates

Running an app ads campaign is a tried and tested way to boost your app download numbers but, a standard app campaign with Google has been restricted to mobile devices up to now. From June 2021 however, the search engine will bring App campaigns on Android to desktop devices, meaning you’ll be able to reach those visiting Google and other properties from their desktop computer or laptop through your Google Ads App campaigns.

This could potentially open the door to much more traffic and users, given more than 45% of time spent browsing websites still happens on desktop. When this change kicks in, someone on Google.com on their standard computer will be able to click on your Apps ads and be taken to the Android Play store. From there, that user can download the mobile app onto any Android device linked to that account.

New insights

Retaining users when they download your mobile app so they continue to use it is a core priority for many app marketers. To do that, it can be helpful to know how users are engaging with your app and what they’re doing after it’s installed.

Previously, you’d have to write code to be able to monitor actions such as recording a purchase. Google has made this process much simpler with a new option to create custom ‘events’ within Analytics, so you can capture conversion information much more efficiently, without having to invest in more coding and app updates.

Deep linking

Deep linking allows advertisers to take mobile app users through to a specific place in the mobile app after a click – such as to a certain product. The problem with this is that many advertisers report deep linking is complicated and can be costly. To try and remove these barriers to ad and app performance, Google has created a deep link calculator and tester. You can use it to see what deep links you have set up and which ones aren’t working so they can be fixed to drive conversion improvements.

You can find more information on all of these new tools here .

MOBILE APPS DEVELOPMENT SERVICES CAN HELP BUSINESSES GROW IN PANDEMIC

support@eazi-sites.com (Eazi Business) — Mon, 03 Jan 2022 23:16:20 GMT

Did you realize how much COVID affected the mobile app and mobile app development services industry in 2021? How would mobile apps development services help your business growth.

A lot of things have changed during the course of the pandemic, including the app industry. As people have spent more time at home and on their phones, the way that customers interact with their mobile apps is a lot different today to how it was more than a year ago.

We’ve collected some of the most important trends, habits and user data to show you just how COVID affected the app industry in 2021, based on a new report released by Sensor Tower .

Popular apps

Over the past year, the most popular apps have been those that are related to business, news, education, and fitness. This is as expected as people spent more of their time checking for COVID updates, trying to learn something new or try to keep fit.

The most popular apps were Zoom and Google Meets, which both saw huge growth over the pandemic as more people were working from home.

The least popular apps were navigation and travel, which is to be expected as the majority of people spent the year locked up at home, unable to travel anywhere.

Trends

In Europe, the number of app downloads interestingly mirrored the patterns of COVID-19 case numbers—as the number of COVID cases went up, so did the number of app downloads.

As soon as offices started to close, the number of people downloading business-related apps reached an all-time high. This figure has remained steady over the course of the pandemic, but we can expect these figures to start dropping as people return to the office.

Similarly, fitness apps that focused on outdoor or at-home workouts were also among the most popular in 2020/2021—this includes apps like Strava and AllTrails. Although the number of downloads of these apps has remained high throughout the year, we can also expect to see these dips as people go back to work and gyms reopen.

Mobile games have also continued to be one of the most profitable types of app. Over the pandemic, year-to-year revenue for these apps grew from 15% to 40% in peak months.

The future for apps

Based on the pandemic trends, what does the future hold for the app industry in 2022?

The pandemic was a great time to have your own app as downloads and revenues were both high, but these figures are expected to settle as we move into a post-pandemic world.

However, what the pandemic has done has completely changed peoples’ habits around using apps. Apps have become much more a daily essential in many people’s routines, so we expect to see the industry continue to grow in the next few years.

Are you thinking of launching your own mobile app business? Contact us to find out how BOME Solutions can help.

BOME Solutions Inc as an iOS and Andfroid mobile app development company can help you develop a mobile application that helps you grow your business during pandmic. For mobile apps development services click for a mobile app development free consultation meeting.

HOW THE MOBILE APPs MARKETING AND ENGAGEMENT CAN CHANGE A BUSINESS

Mon, 22 Nov 2021 18:36:04 GMT

MOBILE APPS MAREKTING - 5 TIPS FOR IMPROVING APP ENGAGEMENT AND INCREASING SESSION TIMES

The mobile apps marketing is rapidly growing with forecasts indicating that it is set to hit $189 billion in total revenue by 2020. If you plan to make your app business opportunity a success, this means it’s vital that you know how to ensure your apps stay relevant. While download figures are an important metric to measure market share, monitoring user engagement and session statistics is also key to ensuring your creations convert consumers and retain users.

Here are a few great tips for improving both of these important metrics to expand your app business.

Use push notifications

If you’re struggling to increase engagement amongst your users, push notifications can help to generate more interest and increase the number of sessions your apps get. Statistics have shown that mobile users who opt for push notifications are retained twice as often. These commonly-used notifications allow you to inform, educate and entertain users. Use push notifications to make your users aware of new promotions or thank them for their engagement.

Let users personalise your app

Creating a personalised user experience is one of the most effective ways of increasing engagement and extending average session times. Give your users the option to create customised profiles or edit the interface and they are more likely to use your app for longer periods. This can also have a positive impact on your digital marketing strategy as users will be more likely to share their experience with fellow consumers.

Give incentives

Rewarding users for increased engagement can help to drastically improve user retention figures. There are many ways you can incentivise mobile users to download your app. Social media contests and prize draws are good examples of ways to generate buzz and convert more consumers. Incentives don’t always have to be costly. Consider instigating a loyalty scheme where regular users are rewarded with discounts or free memberships.

Make it competitive

Competition can be a powerful motivator for consumers and mobile users. Mobile games have illustrated just how beneficial for engagement it can be to pit users against each other in friendly competition. Even if you’re not developing a game, there are ways to implement elements of competition. For example, public leader boards could be used in fitness apps. Get creative and think of unique ways to increase competition.

Make it social

In the age of social media, everything is shared and distributed online. Mobile users love to interact with fellow consumers and update them on their latest achievements, discoveries and accolades. It’s vital that you are utilising this constant flow of information by adding a social aspect to your app that allows users to share their experience.New Paragraph

4 REASONS TO INVEST IN HIRING A MOBILE APP DESIGN COMPANY IN 2022

Wed, 03 Nov 2021 21:31:49 GMT

Mobile apps are quickly becoming one of the most popular marketing strategies for any small business, here’s why you need to hire an iOS and Android mobile app design and development company to develop an app for your business:

It’s become clearer and clearer that in a world where your customers are on their phones more than ever, it’s important that your small business has an app.

Mobile apps have formed part of the marketing strategies for small start-ups and big corporations alike, so if you don’t have one for your business yet, you might be missing out big time!

If you haven’t already been convinced on the benefits of an app for your small business in 2022, here are 4 reasons why you should invest.

Builds a better relationship with your customers

Being able to meet your customers where they are (on their phones) and creating an experience that helps to meet their needs is the best way to create loyalty with your customers.

Having a convenient, user-friendly mobile app will make your customers more likely to make orders, become interested in notifications and updates and may even start to recommend your mobile app to people they know.

Consumers are shopping on their phones more than ever

Mobile sales have been increasing steadily in recent years and we have seen more customers making purchases through mobile apps.

Nearly 90% of mobile internet time is spent on apps , so if you want to reach your customers and create new revenue streams to take advantage of high spending, a mobile app is a great opportunity.

Can be used as a tool for analysis

Through a mobile app, you can gather more information about your customer base and their shopping habits.

By gathering this information and analyzing it, you’ll find it much easier to tailor the experience to your customer’s needs and service them in better ways.

You could even look into things like geo-location tools and remarketing strategies to help collect more information on the users of your app.

Your competitors already have apps

The final reason that you should seriously consider investing in an app for your small business in 2022 is because all of your competitors probably already have one, and you don’t want to be left behind.

More than 42% of small businesses already have mobile apps, and over a third plan to create one in the future, so if you want to keep ahead, mobile apps are the way to go.

BOME Solutions Inc as an iOS and android app development company can help you with your mobile app design project.

How to choose the best iOS and Anddoid mobile app development company?

alireza@eazi-apps.com (Alireza Aliasgari) — Tue, 26 Oct 2021 23:11:34 GMT

Our tips to choose the best moile app development company for your next project

As app designers ourselves, we know a thing or three about what makes a great app. If you are considering getting an app built for your business, you are in good company.

A well thought out app can help you to raise your business profile, increase your revenue and lead to your customers having a better overall experience with your business. But with so much choice, how do you pick the right designer for your business? It’s an important decision.

A great app can boost your business, but on the flip side, one that is poorly designed and lacks functionality can lead to frustration for your customers and damage your reputation. We’ve put together our top tips for selecting the perfect app designer for your business:

Check out their portfolio

It sounds obvious, but looking at a designer’s portfolio will give you a good indication of their abilities and strengths. Consider what type of apps they have previously developed and download some to understand how functional and valuable they are in practice. Look for similarities in their portfolio to your requirements and consider what you like or dislike about their past efforts.

How much customization do you require?

Suppose you need features not seen on many other apps. You’ll want to steer clear of app designers who churn out high volumes of apps using generic templates which are not fully adaptable to your requirements. Instead, make sure your app designer has the skills required to complete any app customization you need.

Choose someone genuinely interested in your business

When you select an app designer, you want someone who can bring creative input to the table, not just blindly follow your instructions. In addition, you’ll want their feedback and opinions as experts. They will know what works and what doesn’t and should be able to bring that know-how to your project.

Consider the bigger picture

When you need a mobile app building as a small business, it can be tempting to appoint a freelancer who will work with you until the app goes live.. However, maintaining an app is an ongoing project itself. So, unless you have the experience in house to manage ongoing tasks such as app updates, you’ll need a trusted app developer on your side.

Don’t focus solely on price

We know it’s competitive out there, but the old saying “buy cheap, buy twice” is as accurate for app design as it is for many other products. While budget is an important factor, you should also consider a developer’s expertise, qualifications, availability and communication in your decision. After all, you want someone who can work efficiently and successfully complete your project, not just the lowest bidder.

MOBILE APP DEVELOPER COMPANY CAN HELP CREATE MOBILE LOYALTY PROGRAM

Tue, 12 Oct 2021 22:25:06 GMT

Having an app designed by a mobile app developer comany for your business is an effective way to develop a closer relationship with your customers and service users. It’s also an easy way to add a revenue stream to your business if you incorporate an ecommerce store or appointment booking functionality.

Why stop there? You can additionally leverage your app to nurture customer loyalty and encourage repeat business. Developing an in-app loyalty program offers a single way to accomplish both goals.

So what makes a good in-app loyalty program?

1. Genuine perks and rewards

A loyalty program needs to reward customers and app users with things they actually want and use, in order for the ‘thank you’ to appear genuine and the reward something the customer actively wants.

A typical approach sees points or tokens accrued after a certain activity, such as each booking for a haircut if you’re a hairdresser for example, or each takeout order for food businesses. Those tokens can then be redeemed for an appropriate reward, such as a free treatment, a free gift, a discount or something like free delivery.

2. A tier system

If the purpose of your loyalty scheme is to strengthen client relationships and nurture stronger brand loyalty, consider a tier system. This would see your most loyal clients granted VIP status, meaning their rewards would be greater. Many apps take this tiered approach. In addition to VIP status offering kudos to your most important customers, it also encourages those not quite on that level to keep coming back and shop or buy more in order to ascend through those tiers. This type of system is popular with travel apps and airlines, with many offering higher tiers and rewards for more frequent fliers.

3. Money off

Everyone loves to feel like they are getting a bargain – so why not allow your customers to turn their points into money off future purchases? This could be implanted in a number of ways but can easily be adjusted to best meet the needs and structure of your business. For example, you could have a certain quantity of points equal to a monetary value, such as 100 points equals $1.00 off or use points in exchange for things like free same-day shipping.

4. Rewards for checking in

Your rewards program can also be used to help raise your brand profile and social presence – perfect if you are trying to reach new audiences and generate new custom – by gifting users points when they check at your location. This not only encourages your customers to spread the word to their own networks, it also provides an incentive to visit your location over that of a rival.

If you are interested to know more about how BOME Solutions Inc as a mobile app developer company can help you grow your business with customer retention please book a free consultation meeting .

PROMOTE YOUR APP WITH A SMALL BUDGET, A MOBILE APP DEVELOPER CAN HELP

Thu, 23 Sep 2021 23:47:57 GMT

Just because you have a small marketing budget doesn’t mean you can’t plan an effective campaign. BOME Solutions as a mobile app developer company in Toronto, Canada can also help you with promoting your app with small budget.

You may have designed the perfect app, but that doesn’t always mean you’re guaranteed to see a sudden influx of customers as soon as you launch on the app store—to do this, you’ll have to invest some money into marketing to promote your app.

If you’re a small app developer, you may not have a big marketing budget to play with, but that’s OK.

Here are some quick and simple ways you can promote your new app with a small budget.

Optimize Your AppStore Listing

The first step to promoting your app is to make sure you’ve optimized your app store listing.

Think about the keywords that users might be searching who would be interested in your app and make sure you use these keywords in your title and description.

This will help you to rank highly in the search listings and increase the number of customers that organically find your app.

Generate Traffic From Existing Sources

Another free way to gain more customers is to promote your app on your own website or newsletter.

If you’re getting traffic to your website or newsletter already, the chances of these people being interested in your app is pretty high.

You can also create blog posts to promote your app that are SEO-optimized. These posts can help you rank on Google and get traffic, which you can then direct to your app in the App Store.

Utilize The Power of Social Media

With social media platforms like Instagram, Tik Tok or Facebook it only takes 1 post to go viral for you to see a huge influx of new customers.

It’s a good idea to have social media accounts that are specifically for your new app, then post a minimum of 2 times a week to start getting your name out there.

Social media works best when you’re consistent and make engaging content. If you can keep it up, you should get your first viral post in no time.

Try out social media advertising

Although you can post to social media platforms without spending anything, if you do have a small budget you could test out promoted posts on Instagram or Facebook.

With these platforms you can choose a budget that you would like to spend in a day, which could be as low as $1 a day if you wanted but will increase the number of impressions and hopefully downloads of your app.

By using promoted posts you can also target specific groups of people that you think might be interested in your product.

If you’re thinking about creating an app for your small business, BOME Solutions as one of the best mobile app developer in Toronto can help.

book a free consultaiotn here!

HOW TO PROMOTE YOUR BUSINESS MOBILE APP IN CANADA AND US

alireza@eazi-apps.com (Alireza Aliasgari) — Tue, 10 Aug 2021 02:08:48 GMT

Easy tips to increase your downloads

The average person uses 9 mobile apps per day, which isn’t a lot when you consider that the App Store is now home to over 3.48 million apps.

Here are 5 ways you can ensure your small business mobile app stands out from the crowd to boost your downloads.

1. Consider how your mobile app is displayed in the App Store?

People won’t get to experience how great your mobile app is if it never catches their eye in the App Store.

Make sure that you’ve got an interesting name and logo that stands out against any competing mobile apps to draw attention. Your name and descriptions should also be optimized to show up in search when a customer types a term that is relevant to your mobile app.

You should also ensure your descriptions are clear, enticing and explain why the customer won’t be able to live without your mobile app. Your choice of image here can also make a difference so aim to showcase functionality and go for as high a quality visual as possible.

2. Offer something in return

If a user is deciding whether to download your mobile app, you could seal the deal by offering them something in return.

Easy things that you could offer include the promise of discounts, deals and access to premium features for mobile app users.

3. Make the user experience as smooth as possible

User experience can make or break your mobile app. If a user finds your mobile app difficult to navigate and use, they will uninstall it in short order and find something else.

Important factors that will cause dissatisfaction among users are things like slow loading speeds, bugs and illogical navigation across the app.

These should be things that you perfect before launching the app, and continuously monitor to avoid disappointing customers.

4. Sometimes simplicity is key

When you first launch your mobile app and have lots of ideas, it’s tempting to build as many features as you can, but it may be best to take a step back and focus on simplicity.

It’s much better if your app can perform a few functions really well, rather than having lots of different functions that aren’t so great.

Focus on perfecting the most important parts of your app to draw customers in. Once you’ve done that, you can start thinking about introducing additional features.

5. Ask for feedback

Your mobile app is live and being downloaded on the App Store, so you may think that the hard work is done? Wrong!

An app that stands out is one that is constantly changing and improving in response to customer feedback so make sure to provide the opportunity to collect this information.

Build into your app simple ways for users to report bugs and submit feedback. When you get this information you should also focus on fixing any issues to improve customer experience.

BOME Solutions as one of the top mobile app development companies in Canada and US can help you design, build, publish and promote your own branded mobiel app. Please book a free consultation meeting for further details.

MOBILE APP MARKETING - BENEFITS VS FEATURES

Thu, 24 Jun 2021 01:03:55 GMT

A NEW IOS UPDATE HAS ROLLED OUT

Thu, 06 May 2021 03:19:16 GMT

Here’s everything you need to know

Apple has rolled out a major new update for iOS this week, with certain features potentially impacting on how you approach your small business mobile app functionality. We’ve rounded up the key developments here for you including more on the one setting that is pitting Apple against other major tech brands and publishers.

The tracking setting stirring up a storm

One of the major talking points of iOS 14.5 is the software’s ‘app tracking transparency’ setting. This means that mobile apps will need to ask for the user’s permission upon first use if it wishes to track the user’s activity across other mobile apps and websites. If consent is given, the user will be allocated a user ID which the mobile app will use to track that person. If not, the app will not be able to monitor user activity.

This feature has been the source of much controversy with Facebook saying that it meant non-personalised advertising had returned. In a blistering attack, it said that the Apple setting took the industry back by 20 years and could severely impact on local businesses and mobile app developers who make apps such as games available for free, because of an inability to target ads to users.

Others say that the inability to track will cost some developers and publishers more than half of their ad revenues.

For its part, Apple says the setting is an important step forward for privacy by no longer allowing mobile apps to track user activity without their consent.

Facemasks

Apple Watch owners downloading the new version of the operating system will be able to use their watch to open their phone when wearing a face mask. This is good news if you’ve been frustrated by facial recognition’s refusal to recognise your face when wearing a mask, but not so helpful if you don’t have an Apple Watch. Apple explains, “With Apple Watch on the wrist, unlocked, and in close proximity to iPhone, users can simply glance at their iPhone and they will receive haptic feedback from Apple Watch, indicating their iPhone has been unlocked."

Siri gets an upgrade

Siri has been upgraded to allow for more diversity with users now able to choose the Siri’s voice. The default voice for Siri has been disabled, so users will need to select the voice they prefer when they set up their device. At present, this feature is available in English with Apple saying it is powered by Neural Text to Speech technology to give a very natural voice.

Air Tags

If you often lose your house keys or misplace your wallet, iOS 14.5 will help you locate your essentials. Simply add one of Apple’s new ‘Air Tag’ discs to anything you don’t want to lose and then if you can’t find it, open the Find My app to locate your missing item. This is another feature that has generated criticism with Apple openly criticized in the US Senate for copying an existing solution, Tile which works in much the same while, while simultaneously preventing Tile from using the technology that powers the Find My app.

MAKE YOUR SOCIAL MEDIA MARKETING MORE EFFICIENT

Fri, 23 Apr 2021 02:20:47 GMT

Drive more downloads and users with these marketing tips

Social media is one of the best ways of marketing your new business mobile app, but it can be incredibly time consuming, especially if you are also trying to juggle running a business and handling other marketing tasks.

Fortunately, there are numerous ways to optimize your social media marketing and make more efficient use of your time. Try these tips:

1. Use automation tools

One of the biggest time saps is signing into and out of your social media accounts. Doing that daily to upload a post at a time is also very inefficient. You can reclaim those lost hours and work more efficiently by using automation tools such as post scheduling software like Hootsuite or Buffer. These tools allow for fast bulk uploads of posts, and can also schedule posts to publish at optimum times, which significantly speeds up the whole process.

2. Decide ahead of time what success looks like

If you aren’t sure what you are looking to get out of your social media campaign, chances are you’ll waste a lot of time going in the wrong direction or worse still, have no cohesive direction at all. This can also eat up a lot of resources, such as budget for content creation or sponsored posts, to further undermine the success of your campaign. Have a clear set of goals and know what metrics matter most to you.

3. Use reporting to quickly adjust your approach

There’s little point continuing to invest time and money into your social media efforts if you’re in the dark about whether or not you’re making an impact. If you do use a tool such as Hootsuite or Buffer, setting up the reporting function is incredibly useful. This will allow you to see the collective impact of your efforts at a glance, so you can then move forward armed with all of the knowledge you need to continue along the same path or adjust how you tackle your social media content.

4. Regularly review hash tags

Using the incorrect or outdated hashtags can seriously limit how visible (or ‘discoverable’) your social media content is. With that in mind, taking a few extra minutes to routinely review your hashtag use can give posts a boost and allow you to tap into emerging new tags for extra visibility.

5. Be selective about your channels

Many companies feel pressured to use every social media network out there but, if some of those demographics don’t align with your ideal mobile app user, you’re wasting time that could be used more effectively elsewhere. If you want to drive downloads for a business mobile app for example, Instagram might not be the best fit. Continuing to post on there because you feel you have to could take time away from your LinkedIn efforts, which would be a much better match.

GOOGLE SAYS THE WAY WE DO BUSINESS HAS PERMANENTLY CHANGED

Mon, 29 Mar 2021 01:22:41 GMT

Leverage these changes for your new mobile app design

The way that we live, and work has been forever changed by the COVID-19 pandemic. New Google research suggests that some of those key changes are here to stay, permanently. Its findings on the shift in consumer behavior are especially intriguing if you’re plotting your new mobile app design or mulling over creating a mobile app for your small business. Google’s research highlights that there are new opportunities to connect with, market to and sell to today’s consumers.

Read on for the search engine’s key insights and suggestions for using these to make your mobile app a must-have.

Ecommerce is here to stay

Arguably the biggest change we have seen as a result of COVID-19 from a consumer perspective has been the speed with which ecommerce has been embraced; even by those who weren’t previously in favor of buying online. Google says, “2020 saw online shopping take off, fueled by necessity. There was a meaningful increase in the number of people willing to buy groceries, clothing, and even cars online. In the first six months of 2020, for example, nearly 10% of cars were sold online, compared with just 1% of cars sold online during all of 2018.”

The search engine is confident that this shift is here to stay, noting that businesses must focus on convenience and aiding the customer. A mobile app is a great way to do that of course – not only can you include an ecommerce function so users can book or buy directly from their mobile device, you can also incorporate other in-demand features which make life easier for consumers, such as offering click and collect ordering.

Working from home will also become the norm

With millions forced into remote working at the start of the pandemic, most of us will struggle to remember what it was like to have to commute to the office each day. For businesses, the shift to remote working has also been enlightening, opening up cost saving benefits without sacrificing on productivity. With many businesses, such as Facebook, saying early on that workers could choose to remain remote if they wished even when life returned to normal, it’s little surprise that remote work is here to stay.

Google notes that working from home rather than in-the-office gives employees the chance to spend more time on things they enjoy, rather than sitting in traffic or on public transport. It says, “The in-office work model has likely changed forever, shifting consumer habits and workplace cultures. For businesses, this means finding ways to meet people’s most basic needs and taking steps to foster a more resilient workforce.”

Of course, this means there are lots more opportunities (and demand) for mobile apps that can help to facilitate remote collaboration, project management, productivity, communication and organization.

Consumers are spending less

With many finding that the pandemic has left them out of pocket, budgets are being tightened around the world. Google research indicated that 71% of consumers felt that the pandemic had or would have an impact on their personal finances, meaning purchase decisions have taken on a new significance.

If you’re in the process of having a mobile app designed for your business, an easy way to show a recognition of this change is to include a loyalty or rewards program. This could mean perks such as free shipping or money off for your loyal customers.

4 REASONS WHY A BUSINESS MOBILE APP DESIGN CAN BOOST YOUR SALES

alireza@bomesolutions.com (Alireza Aliasgari) — Tue, 23 Feb 2021 04:18:12 GMT

Make your 2021 goals a reality with the help of a new app

As we get 2021 fully underway, you – like many SMEs and entrepreneurs – will likely be fully focused on maximizing every opportunity that comes your way this year. Part and parcel of that will include ways to increase digital revenue, given the closures forced by the continuing COVID-19 pandemic and the widespread shift to online and mobile commerce by hiring a mobile app design company.

No matter your area of expertise, investing in a new mobile app for your small business opens up a spectrum of new opportunities to generate leads and make sales. Here are just four reasons why a mobile app is a wonderful selling tool and powerful weapon in your arsenal for 2021…

Your app is always available

While it may feel that you work around the clock as a small business owner, there will inevitably be moments when yourself and your team are not available to take orders or share product information. A business app however is available 24/7 and can act as catalogue, online store, and resource for those searching for products or services or ready to buy. It is always on and always working for your business, creating a new pathway to sales for your brand.

It can boost loyalty and repeat business

Convenient and available on demand, a mobile app is something familiar to most modern consumers and an easy way for you to boost loyalty and increase repeat business.

Building a simple rewards program into your app, such as offering points with each purchase which can be exchanged for a reward or perks for actions such as recommending a friend or sharing a social media post can all help your customers to remain loyal to your brand; something that is key in 2021.

Show available stock or take bookings

Your app can make it easier for users to find out important information, such as available stock levels, or book an appointment with you. If you have a bricks and mortar location, your mobile app can also be used by shoppers to check stock in their closest location which can drive offline sales. Associated services, such as click-and-collect pickups could also be integrated with the app to drive foot traffic to your place of business, again helping to increase sales across your business.

Understand your customers better

One of the basic foundations of offering a good customer experience is ensuring that you are giving your customers what they actually want. Your app can be a treasure trove of useful data in this regard, allowing you to see what users interact with most and the types of information they seek. You can use this knowledge to refine your offering to delight your customers and bolster sales.

A mobile app design company can help you benefit from such great opportunity for boosing your sales. Please click for a free consultation meeting.

MOBILE COMMERCE TRENDS FOR 2021

alireza@eazi-apps.com (Alireza Aliasgari) — Mon, 04 Jan 2021 00:15:30 GMT

How to monetise your business app

If the last two Black Friday and Cyber Monday shopping events have taught us anything, it’s that mobile users are increasingly happy to spend money via their mobile devices. e-Marketer statistics show that around half of consumers now use their mobile devices to shop, making this a potentially lucrative aspect of your new business app. Here are a few things to know about mobile commerce trends as we head into the New Year.

1. It’s growing and growing

We have already mentioned that consumers are gradually shifting towards feeling comfortable buying from their mobile but, figures suggest that in 2021, mobile commerce will outstrip other forms of purchasing. In fact, it’s expected that mobile (or m-commerce) will account for 73% of all global ecommerce next year.

2. And it’s taking place on apps

Mobile apps are, unsurprisingly, a key gateway to mobile orders for consumers. Last year, over half of consumers in the US were said to have turned to an app to find product information, something that looks set to increase further over the next 12 months. With consumers now well-versed in using apps to aid in their buying process, there is a key opportunity to monetize your own business app by tapping into that user behavior.

3. Average order values will increase

If you are feeling a little daunted by the prospect of incorporating an m-commerce function into your app, there are plenty of compelling reasons to take the plunge. One of the best is the fact that average order values are greater in app than on the mobile web with the total value increasing steadily year-on-year. If that trend continues, you could find that your app is a greater source of revenue than your traditional website over time.

4. One-click ordering will reduce shopping cart abandonment

Conversion rate optimization is a key consideration for any ecommerce retailer. Adding one-click ordering functionality looks to be on its way to greater popularity in 2021, because it is shown to significantly reduce cart abandonment rates and increase conversions from app users. One tap to buy is also perfect for the smaller screens of mobile devices. By making the task of checking out that much easier, it improves the user experience, removes frustration, and therefore makes it more likely that shoppers will return for future purchases.

THE BEST WELLNESS APPS AROUND RIGHT NOW

alireza@eazi-apps.com (Alireza Aliasgari) — Thu, 17 Dec 2020 04:04:56 GMT

Inspiration for your new 2021 app design

This year, wellness has taken on a whole new meaning. Whether it’s at home or at work, the concept of wellness has become more popular, and more talked about than ever before as we seek a path through the COVID-19 pandemic. In businesses around the country, in particular, many leaders have started to give more thought to wellness programs and switched on to the benefits that wellness tools can bring to the office.

Unsurprisingly then, we’ve also seen an explosion of interest in and demand for wellness apps as 2020 has progressed, both from individuals seeking to check in with their self and prioritize their own wellbeing, and business leaders keen to support their staff during what has been a very trying time for all.

Here, we’ve rounded up some of the most popular wellness apps out there on the app stores to serve as your inspiration if you’re considering creating your own wellness app for your business in 2021.

Headspace

This app has picked up legions of celebrity and non-famous fans alike, in part due to its accessibility. Requiring just 10 minutes per day, Headspace invites users to check-in for meditation sessions led by a former Buddhist monk. It hosts hundreds of guided meditations which the user can select depending on their need, with options ranging from dealing with stress and managing anxiety to tackling insomnia and building focus.

Deliciously Ella

Nutrition is one of the overall core components of wellness and advocates of a plant-based diet suggests that it can enhance overall wellness and wellbeing. The blogger and author Deliciously Ella incorporates her cult recipes – there are hundreds to choose from on the app – with handy features such as a meal planner and shopping list, podcast, yoga sessions, and meditation. It’s an all-in-one wellness resource even for those who don’t follow a strictly vegan diet but want to incorporate more plant-based and vegetable dishes into their daily lives.

Viber

Viber is a wellness app with a difference in that it’s all community-led. This messaging app has more than 900 million global users who form online communities and groups for everything from fitness to book recommendations. It’s a great way to reach out and connect with others while also functioning as a useful resource and community support system. This is especially useful for those who have felt isolated during the COVID-19 pandemic and shows how powerful a messaging app can be.

Streak

Streak helps app users to form healthy habits. Its interface has a to-do list style aesthetic, with users inputting as many as a dozen tasks they want to achieve. The tasks can relate to anything from getting in a workout to spending 10 minutes on mindfulness, reading a chapter of a book, or making lunch instead of buying a ready meal.

As an Apple Design Award winner, the app encourages users to create a ‘streak’ of successes with tasks ticked off to create new healthy habits.

GOOGLE SAYS APPS HELP RETAILERS MAKE MORE SALES

alireza@eazi-apps.com (Alireza Aliasgari) — Thu, 05 Nov 2020 23:06:52 GMT

Create an app for your business to grow sales

If you have so far put off creating an app for your business, now is the time to do so with Google research confirming that retail apps can have a significant impact for organizations looking to sell more.

According to the search engine, app use has accelerated throughout the COVID-19 pandemic, with consumers spending as much as 20% more time in app as restrictions have been put in place. As app use increases, so too does the amount of sales generated, making a business app an ever more vital part of the cross-channel offering for retailers and ecommerce businesses. What’s more, almost a third of consumers (30%) say they don’t expect to return to their normal shopping habits, making an app a must-have for the modern retailer.

Google says the shift in shopping habits “makes it more important than ever for retailers to capture this new app growth opportunity. This can be done by shifting app strategy to substitute or augment traditional channels, or by creating an entirely new experience and functionality, as apps will no longer serve as solely a browsing platform.”

Here are a few ways you can make a new or existing app work even harder for your business to help you grow your sales and emerge stronger from the pandemic.

1. Offer it as a customer service channel

Research by McKinsey says app behavior can be a font of useful knowledge for brands, with machine learning and app behaviour tracking able to identify issues consumers are most likely to face. Being forewarned is forearmed and this means that customer service can be deployed much quicker, and interactions streamlined, to delight the time-poor shopper.

Google says this clever tweak won’t just elevate customer satisfaction levels and improve customer service offering, a better understanding of behavioral trends thanks to app monitoring can also bring down customer service costs.

2. Increase order efficiency

Even if your bricks and mortar premises remain open, limits on in-store shopper numbers and the need to social distance can be difficult to juggle. Your business app can help here too. Using it to facilitate contactless ordering or click and collect can bring down in-store shopper numbers and speed up transactions, allowing your team to handle orders more efficiently.

3. Use it to deliver helpful tools

The sky is the limit when it comes to how helpful your app can be to shoppers. And, the more useful features you can incorporate, the more loyal your customers are likely to be. This is especially key right now, with consumers very aware of their budget and more likely to shop around before committing to a purchase.

Google describes this as a win-win, saying “Whether it’s the ability to receive instant stock updates or get immediate assistance through your app, building features that help consumers will drive efficiencies across the business. And this will in turn grow your profit margins — even when there are safety and social distancing restrictions in place.”

Ready to get your own business app designed? Get in touch with us now.

START THE FESTIVE SEASON BY DEVELOPING A MOBILE APP

Wed, 07 Oct 2020 02:35:08 GMT

Get festive ready now to boost sales by developing a mobile app

Autumn is officially here and that means one very important thing – the festive shopping season has arrived. Although we are not yet into October, Prime Day, Black Friday and Cyber Monday are within touching distance. This year though, they don’t mark the start of the holiday shopping season; the unusual circumstances of 2020 mean that it has begun before we even hit the last quarter of the year and that means, now is the time to get prepared to maximize sales by developing a mobile app marketing plan in this most critical of periods.

If your small business app has an online shop or e-commerce functionality, here are 8 important stats to get you set for a profitable run-up to the holiday season.

1. Presents are still front of mind during the pandemic

Research by Bazaarvoice tells us that presents are still on most people’s minds during the pandemic with 82% of shoppers saying that they still intend to buy gifts for their loved ones this year. Just over half (61%) say that they will budget the same amount as last year. This means that a large chunk of people will, on the contrary, be more cautious and planning to spend less. Don’t forget to cater to that demographic and share offers, promotions and incentives via your app as early as possible.

2. More shoppers are shopping more online

Thanks to the pandemic, shoppers around the world are buying more online than ever before. Globally, an average of 49% report an increase in online buying but, that figure is higher in some countries. In the UK for example, 58% of people are shopping more online. In Mexico, that figure leaps to 80% of shoppers, while in the US it is 62% and Canada, 59%.

3. Minimal contact shopping is preferable

Unsurprisingly, the options to purchase which minimize contact with others are more popular this year. Options like buying via a brand’s website, ordering on social media for home delivery and click-to-collect options are all more in demand this year. Consider how you can accommodate this via your business app to maximize sales and make the purchase process as stress free and convenient as possible for your customers.

4. Item value and cost important considerations

In addition to offering contactless options for consumers shopping on your app, you’ll also need to be mindful of changing thought processes and buyer criteria. We’ve already seen that a good proportion of consumers are going to reduce their gift giving budgets but, they are also thinking more about the value of an item and the cost of the individual gift.

Price is the number one factor for consumers, with 34% of shoppers saying that’s the most important consideration when deciding between various options, while 26% rely on product reviews. If you don’t already have reviews displayed for products you sell, introducing them to your product pages could help you to convert more customers this holiday season. Likewise, allowing shoppers to compare items and suggesting alternatives can be highly beneficial.

ARE YOU MAKING THESE INSTAGRAM MISTAKES?

Mon, 28 Sep 2020 23:04:53 GMT

The power of social media needs no introduction but it has taken on even more importance this year as usage figures and time in app have both spiked. Although it has been around for a while, many businesses still struggle to make social media work for their business. With one million users, getting Instagram savvy is especially useful and can aid in discovery of both your small business and your new business app.

Here are a few common mistakes to be aware of and what to do instead to make the time spent on social media more fruitful for your brand:

1. Not experimenting with post times and frequency

Like any social media marketing, Instagram can take some time to figure out. What works for one brand may not work for you. While it does require time and patience, experimenting with different posting frequencies and post times will allow you to identify the sweet spot for your audience.

2. You’ve given in to the temptation to purchase followers

Follower counts can be a huge bug bear for many a business as the expectation is that you’ll have thousands. If your numbers are lower and you feel it is taking too long to build a following, you may have given in to temptation and purchased followers. While this will have boosted the number that others see, in all likelihood that audience will never engage with you, which means your posts won’t attract the likes, shares and interaction that they deserve.

Buying a following also means that you aren’t targeting genuine social media users who may actually be interested in downloading your app or using your company.

3. Your posts are too promotional

Social media is a discovery medium for many consumers and more and more, shoppers are in the habit of turning to platforms like Instagram and Facebook to find product ideas or narrow down service providers. That said, making your posts too promotional is a huge turn off for most users.

While there is certainly a place for sharing promotions you have running, they shouldn’t form the bulk of your updates. Instead, focus on meaningful, value-add content and visuals that your audience will genuinely connect with. This helps you to build stronger relationships with your audience and retain followers, both of which naturally translate into a more sustainable and fruitful social media presence.

THE BEST VOICE TO TEXT APPS

alireza@eazi-apps.com (Alireza Aliasgari) — Tue, 22 Sep 2020 02:29:03 GMT

Time too tight for typing? These voice to text apps have you covered

Let’s face it, time is precious right now. If you still have staff out on furlough or find yourself with a larger than normal workload due to the havoc wreaked by the coronavirus pandemic, any app that can lighten your load and help you to work more efficiently has to be worth a second look.

Whether you want to speed up the process of drafting the description for your new small business app or have a brief to prepare for your app designer, these voice-to-text apps can free you from your keyword so you can talk rather than type and tick those jobs off a lot quicker. Here are some of the best:

Speechnotes

The Speechnotes app might be familiar to you as it has been around for a while now. It comes in a free version (with ads) or ad free subscription option, so you can take it for a test drive before committing if voice to text is new to you.

This app is perfect for those longer texts that you need to get ticked off, such as briefing documents, presentations or web copy ideas. It will take everything you say and return it to you as a text document. Handily, you can also instruct it to add relevant punctuation marks by inserting a verbal command as you speak.

SpeechTexter

When you’re on the go but have a tone of emails to reply to or find yourself driving with a great idea for a social media post, SpeechTexter is a lifesaver. This clever app uses Google technology to turn your words into text in more than 60 languages. It claims to have 95% accuracy so your text should be almost word perfect. Use it for sending quick text messages, compiling social media posts or responding to emails.

Dragon

Dragon is a well-known voice to text app for iOS and Android and was an early pioneer of the technology. It comes in two formats, Dragon Anywhere and Dragon Professional, which is designed specifically for business users. It is said to be the equivalent of typing 160 words per minute and has an impressive 99% accuracy rating. This app has lots of handy features, such as the ability to import words. The app will also learn you voice and adapt to it as you use it more.

ONLINE COMMUNICATION APPS DOMINATE OVER LOCK-DOWN

alireza@bomesolutions.com (Alireza Aliasgari) — Wed, 09 Sep 2020 23:40:39 GMT

Zoom and Other Conferencing Apps Take Over the Charts

As we often preach, app download popularity is based on the needs of the customer and the trends of the given time period. Nothing demonstrates this better than looking at the April-June top downloaded apps figures.

The results show something we’ve quite frankly never seen before. The top 10 spots have been completed dominated by new app entries, knocking the typical social media and messenger apps off their long occupied top spots.

According to data house SensorTower, the online video conferencing app Zoom has performed above expectations this year. The app topped all of the app download charts across the board with considerable ease. The app, which has grabbed plenty of headlines around the world throughout lockdown, surpassed even 2020’s big social media sensation, TikTok which remained a firm second best across the rankings. Where there is a demand and a suitable app there is a powerhouse of download opportunity and Zoom has very much succeeded in winning the lockdown communication arms race.

In April alone, the Zoom app was downloaded 131 million times. That’s 60 times more growth than the app saw in the same month in 2019. A whopping 18% of those downloads coming from India with 15% from the USA; these figures confirm a truly global demand has been created for the conferencing tool. Those these figures are for app downloads, it’s important to note that Zoom can also be accessed via desktop devices, so the actual volume of users is many times higher.

Other competitors who made plays later on in the lockdown period include Google’s entry Google Meet and Microsoft’s Teams. Both have been disappointing by comparison and a little late to the party despite the respective search engines investing in heavy advertising campaigns including television spots.

Elsewhere, Apple’s iOS store saw WhatsApp and Facebook Messenger drop out of the top 10 and Instagram out of the top 5 for the first time in almost two years. YouTube also lost out significantly while Netflix has managed to hold on, for iOS downloads at least.

These incredible developments represent the huge surge in demand for apps which solve a genuine problem in the life of the users. Apps that can fulfil a genuine need – such as easy meetings and video calls during office closures - and are available and prominent when that need arises are those who set themselves up for success.

When you sit down to think about your next business app design, consider how you can fulfil a need or solve a problem.

HOW TO BUILD TRUST IN YOUR BRAND TO BOOST APP DOWNLOADS

Thu, 03 Sep 2020 14:36:04 GMT

Try these tactics to build trust with your audience

Trust is a powerful force and something you’ll need to harness in order to maximize the number of downloads logged for your business app. We’ve all heard the saying that trust has to be earned but, it can be hard to know where to start when today’s consumers and app users are so heavily influenced by reviews and social media.

Whether an app user trusts your brand or not can make all the difference in whether they choose to add your app to their device, or continue scrolling the app store for alternative offerings. Of course, creating a good level of trust can also be beneficial to your bottom line, as consumers who trust your brand are more likely to make more bookings and buy products from you.

Here’s a quick outline of how you can get started boosting trust in your brand ahead of releasing your new business app.

Step 1: find out what people are already saying about you

If you aren’t already monitoring reviews and social media to find out what sentiment exists towards your brand, now is the time to do so. Study your app store reviews, Google My Business reviews and feedback received on platforms such as TrustPilot. Look for common themes. Do you often get praised for great customer service? Or hear that your postage is too slow frequently? Pick out things that recur most often and place them in a ‘good’ or ‘bad’ column.

Step 2: study where people are talking about you

Knowing where your customers go to share their feelings about you is important, as these are the places where you’ll later deploy your trust building tactics. For many modern consumers, social media is often a starting point but you can narrow that down to specific platforms. Think about where your customers hang out online – which blogs do they read? Which news channels?

Step 3: look for gaps in your reputation management

Now that you know what people are saying and where they are saying it, can you identify any reputation gaps? Have you noticed for example that you haven’t been responding to reviews on a certain review platform? Have you stopped investing in local PR and therefore are leaving the door wide open for a competitor to get a favorable right up instead? These are areas that you can focus on moving forwards.

Step 4: Create a plan of action

Fostering trust takes a lot of work but, by this stage you know what your current level of brand trust is, where you can strengthen perceptions and where you have gaps. Bring those all together into a plan of action which highlights what you want people to say about you, where you need to improve perceptions and where you need to make operational changes (such as swapping to a new delivery service).

In your plan highlight specifically what you need to do to further develop trust. Do you need to shout more about your green credentials for example? Do you need to assign a dedicated person to request reviews and deal with feedback?

Good luck!

3 COMMON REASONS YOUR iOS or ANDROID MOBILE APP FAIL

Mon, 17 Aug 2020 23:40:34 GMT

Don’t let your new business app become a statistic

Apps are a fundamental part of modern life and most of us will rely on at least one or two apps to help get through the day – whether that’s a messaging app to connect with our teams, a project management app to keep track of workload or a banking app to pay bills. There are currently over 2.2 million apps available within Apple’s App store for iOS and slightly less for Android. Research suggests that the average iOS app user will use around 30 apps on average every month, with nine of those apps used daily. On average, we spend over two hours using apps every single day.

Of course, not all of the iOS and Android mobile apps in the App Store are successful or growing. Some will be stagnant, and many are doomed to inevitably fail. Don’t allow your new business mobile app to become one of those statistics! As you’re working on your mobile app design, keep these common reasons why apps fail in the back of your mind so you can work to avoid the pitfalls:

1. A Lack of Purpose and Function

The big thing with mobile apps is that, like any product or service, it needs to serve a purpose. It needs to solve a problem your customers have. It’s overlooked but even when you consider gaming apps, they solve a problem, they defeat boredom, they pass the time, they serve as on-the-go entertainment. As you’re working on your development plan for your new mobile app, make a point of identifying early on what purpose the app serves and how it helps the user or solves a problem./

Even if you manage to market well and gain a high number of downloads at first, gimmicks won’t keep the downloads coming and certainly won’t retain users.

2. Targeting Too Small a Market

Many think too small when they initially start to design their new business app. A common mistake is to identify a small, often domestic audience that they already understand well. The mobile app market is very much a global business now and smartphone ownership and use is growing rapidly all over the world, even in markets you may not typically expect.

Being too narrow sighted and only targeting a small market will limit your app’s potential for downloads and use. Think broadly, cater globally and always consider providing alternative language support. Think bigger!

3. Neglected Marketing

Probably one of the biggest mistakes made when launching a new mobile app as a small business is neglecting or underestimating the marketing required to gain awareness and traction. There is unfortunately a common misconception that making a very well developed and high functioning app means it will generate downloads for itself. This couldn’t be further from reality. Apps like anything need marketing to push them, especially in the current climate where competition is fierce. It doesn’t matter how good your product is, it won’t sell itself.

So make sure to consult with iOS and Anddroid mobile app development and marketing company to ensure the success in mobile app marketing.

PRIORITIZE EVERGREEN CONTENT FOR YOUR APP PROMOTION STRATEGY

Thu, 13 Aug 2020 00:42:02 GMT

Create content that will work hard for your app over the long term

When you begin to think about how you can build awareness and drive downloads for your new business app, chances are that content plays a key role. From crafting a killer app store description to writing an email to blast to your subscriber base, content really is king no matter what kind of conversion you’re targeting.

Your app promotion strategy will no doubt include tactics that generate quick wins – such as pay per click ads which can appear instantly at the top of search results and a PR or blog post announcing your new app launch. But, in addition to those quick wins, it’s important to also factor in some long term assets and that’s where evergreen content comes in.

What is evergreen content?

This is the term given to content that remains relevant no matter how much time has passed since the original date of publication.

Here’s an example:

As we are currently navigating the corona-virus pandemic, a blog post focused on how many people are now working remotely would be relevant today but of little interest this time next year. An article on 10 ways to thrive while working at home would still be relevant in 365 days time as the tips are timeless, making that piece of content evergreen.

How can you create evergreen content to support your new app?

When setting out your content strategy to support your app launch, your most prominent goal will of course be to drive app downloads.

Your new app will fulfill a need or solve a problem – you will have already identified what the purpose of your app is and why users will download when mapping out your app concept. That is the start of creating evergreen content.

Now, research related keywords to identify ones which maintain a regular stream of traffic over time. Those are the keywords which your new content will need to be built around.

The reason you want to pinpoint search terms with a steady stream of traffic is to be sure you’ll still be attracting readers (and downloads) in the future. News style pieces or content written around trending or emerging search terms often aren’t sustainable as they are very topical for today but then old news tomorrow.

An example

You are just about to launch a new video conferencing app. You need to attract a business audience and you want to create content that highlights the usefulness of your app and fulfills a need for information. That information needs to be useful in the future too.

A blog post announcing your new app is a must. But that isn’t evergreen. So you’ll need something else.

An article which shares 7 ways to keep video conference calls on track and productive is evergreen. People taking part in conference calls always need to ensure their time is being spent efficiently and not wasted on conference calls that continually go off on tangents. If you can provide 7 actionable, hard hitting tactics, you can be sure that piece of content will remain relevant for a long time. That is evergreen as the article will continue to work hard for you and encourage users to download your app well into the future. Mission accomplished!

4 SMALL BUSINESS SOCIAL MEDIA TIPS

Wed, 05 Aug 2020 02:21:39 GMT

Easy ways to make your social media sing during the pandemic

Social media has never been more important to your small business as it is right now in the midst of the COVID-19 pandemic. Social media channels perform a vital function for many businesses at the best of times, meaning you’ll want to eke out every last drop of performance and efficiency you can during these more turbulent moments.

From raising awareness, conveying important updates and engaging with your audience to providing entertainment, useful information and even sharing deals and special offers, we want to make it easy for your SME to leverage all of the power that platforms such as Facebook and Instagram offer you right now.

Read on for our four easy ways to make your social media profiles perform better and work harder for you, effective immediately.

1. Sign up for a scheduling tool

If you’re still scheduling your posts manually, you’re wasting lots of time and missing out on crucial insights. Sign up for a scheduling tool (Hootsuite has a free option for up to three social media accounts) and start scheduling posts in bulk.

Not only is this much more time efficient, it means you aren’t in danger of forgetting to post an update, can keep all of your channels current in one swoop and most important, access vital data which tells you which posts are more successful and at what time of day and day of week you get the most interaction and engagement.

2. Research the right hashtags

Hashtags are vital to post discovery but, they aren’t necessarily the same ones across all channels. Some platforms, such as Facebook rely on less hashtags than others; Instagram for example. Spending a little time researching appropriate hashtags can make all the difference to performance. You can also add a clickable link to your Instagram profile to aid with discovery and increase your visibility.

3. Use Stories

Stories on Instagram generate a huge amount of engagement so make sure you’re using them! You can add swipe-up links to other posts and pages and share images, videos and retweets. You can also add interactive elements such as sliding bars, questions and polls to encourage your audience to engage with you.

4. Use Instagram Stickers

To help small businesses, Instagram offers Stickers for use on Stories – these allow direct actions such as placing an order or buying something without leaving the app. They give you another means of making a sale and generating revenue and capitalize on your existing audience or Story views.

APPLE IOS DEVELOPER CONFERENCE REVEALS MAJOR CHANGES COMING

Mon, 27 Jul 2020 23:06:12 GMT

Virtually Held Apple Developer Conference Tackles iOS Updates

Apple’s developer conference for iOS was held virtually last week as we remain in the midst of Covid-19 safety restrictions. The annual conference highlighted Apple’s progress in areas of privacy and security but also performance. iOS 14 will be the latest update and the change which brings all the excitement – here’s some food for thought from the conference as you progress with your plans to have an app built for your business.

As expected, Tim Cook took the lead at the conference, starting out with some of the corporation’s stances on the topical race discussions in America before moving on to focus on iOS progression. One of the things he talked about was planned updates to the Apple designed mobile browser, Safari. This has been long considered relatively inferior to Android’s Chrome alternative but could soon be fighting back against that characterization with a host of updates. As well as a number of new privacy features, Apple boasted that Safari will now operate as much as 50% faster than Chrome.

As is often the case, the changes to iOS’s user dominated the conference. This year, there has been a lot of hype around the appearance of widgets on the iOS 14 home screen and menu. The irony, as has become typical with Apple releases, is that widgets like those displayed have been available on Android operating systems for years. None the less, excitement has been built as the brand proudly demonstrated in widget push notifications which can and will likely replace full screen hijacking events notifications as they stand now. Naturally widgets will be customization, removable and personal.

While many users will be excited by the arrival of home screen and menu widgets, app developers and those planning to get a business app created should already be thinking about how they can leverage the widgets for their own creations. Notifications after all play a big part in the execution of some apps and will now likely need to be re-imagined given this major change.

The conference also gave us previews of a picture-in-picture style feature which just might solve the age-old dilemma of being able to play and listen to YouTube video while using another app simultaneously. This really should not be considered an exciting or innovative feature in this day and age given the advanced tech we have at our fingertips, but somehow, it just is!

Other features to be revealed include an automatic app library and more granular permissions for apps which want to use hardware features such as the device’s camera, GPS and audio.

4 Fundamental rules for marketing your new business app

Thu, 23 Jul 2020 20:33:14 GMT

Set yourself up for success with our fundamentals for running an effective marketing campaign

Getting your marketing rights is a key factor in whether your new business mobile app succeeds or fails to live up to its promise. Modern marketing is complex, with myriad channels and advertising options, complex consumer journeys and a huge amount of technology to get to grips with.

It can be overwhelming if you’re sitting down to write up your marketing plan for the first time, but remember this; good marketing comes down to a few fundamental rules. No matter how many channels you opt for, ad formats you try or budgets you create, there are a few basics which can make or break your campaign. These are the four fundamental rules we suggest you stick to at all times to create a framework for mobile app marketing success:

1. Make your value proposition clear

With millions of mobile apps across the various marketplaces, you need to ensure that your value proposition is clear and communicated succinctly. Your value proposition makes your mobile app irresistible to your target audience. It spells out exactly how you can improve their day-to-day life, solve a problem, or fulfill a need. This part of your marketing fundamentals should be quite easy to get down on paper as you will already have identified your niche and the need for your mobile app during the design process. Your value proposition should anchor your marketing activity as it’s central to what you’ll communicate, whether that’s via social media posts or paid advertising.

2. Have a great offer

Whether you are creating content for a sponsored social media post or drafting an email newsletter, you should have a strong offer to capture the attention of your audience. This offer should be something that the audience cannot refuse, in order to minimize the number of potential mobile app users who read the offer and decide that they’ll think it over or compare with competitor offers first.

3. Have a measurement and reporting system in place

You simply cannot run a successful marketing campaign without having a system in place to measure results and report back on the impact of your efforts. If you conduct marketing activity without measuring the results being generated, you risk spending your budget on things that are not working and missing opportunities to maximize the successes.

4. Have a plan to capture lost leads

Not everyone will want to download and install your mobile app there and then, and that is OK. Some people will want to compare offers, may not need the mobile app right now or feel that they need to do more research. That is OK. As long as you have a plan in place to re-target those who fall out of the funnel and stay in touch with those who aren’t quite ready to take an action now until they are ready to become a user, you can nurture all of your leads, not just the small percentage ready to take an immediate action.

THE IMPORTANCE OF APPS FOR HOSPITALITY BUSINESSES

Thu, 16 Jul 2020 02:13:20 GMT

Apps are proving especially useful as pubs and restaurants open their doors under the ‘new normal’

Pubs and Restaurants are finally open back up after months of forced closures due to the coronavirus pandemic. The need to social distance has meant that new policies and procedures have had to be implemented in order to welcome back guests safely. These measures have included the need to change how orders are placed, offer reservation-only services, contactless payments and in some venues, pre-registering of customer details for track and trace efforts to control the virus should someone become infected.

While this is all very different to the carefree dining and nights out we’re used to, there is one other notable change; apps for the hospitality industry are now more vital than ever.

In venues up and down the country, we’re seeing apps now being put to use in a multitude of ways to help reduce physical contact between customers and staff and allow venues to safely open back up again.

If you haven’t yet got your app for your bar or restaurant, here are some of the key features to factor into your design in this ‘new normal’:

Reservations: One absolute must for your new app design is a reservation system. Many food and drinks venues now require guests to reserve a table with no walk-in service available. Having a reservation system on your app allows you to manage capacity so that you can ensure guests and staff stay safe with adequate room to maintain the recommended 1 metre plus distance from others.

A reservation system for bookings delivered via app also frees up staff time which is especially useful if you’ve had to furlough your team and are running with less hands on deck than usual.

Ordering: The increased hygiene requirements mean plastic or paper menus are a thing of the past in many establishments. An electronic menu, which is hosted on the app, means diners and drinkers don’t need to touch common surfaces such as menus, helping them to stay safe. A digital app also means you don’t need to worry about ordering and recycling thousands of single-use paper menus.

Digital payments: If, like many establishments, you’re encouraging customers to pay with card where possible, your app could also facilitate digital payments using systems such as Apple Pay. This again means that hygiene standards can be maintained, with no physical money changing hands. It’s also efficient and modern, and very convenient for the customer.

SOME TOUGH LOVE MARKETING MANTRA FOR YOUR APP

Wed, 20 May 2020 21:15:08 GMT

Three Tips for Tougher Marketing Approaches

It’s a competitive world out there and it’s about as competitive as it’s ever been on all fronts - certainly in digital and absolutely in the app world. There is so much choice for consumers and so many other developers trying to get their app downloaded and used ahead of yours. It is in times like these that while you may want to promote a modern day easy going brand image, you still need to play the game and you need to have some ruthless marketing approaches up your sleeves.

Business is business, your competitors are going to use everything at their disposal to outperform you. It’s time for a little bit of tough love. Here are some marketing mantras you should get your head around if you want to be able to compete for app downloads.

Offers Win

Your marketing needs to offer something. The product alone is not enough. No one wants to pay full price for a product anymore, not without some kind of offer, some kind of reason or motivation to complete that sale right now. Look how great our app or product is isn’t enough in most cases. You need to be seen to be giving more for your customer’s time and money. It needs to be irresistible and compelling enough to get them through the sales journey and out the other side as a paying customer. You don’t have an offer or a deal on now? Get one.

Give Them a Reason

Consumers are lazy. I’ll do it later is the general feeling and that’s what they’ll do. They’ll come back to it later, except, most of them won’t. That sale is gone as soon as they put you on the back burner. They need a time sensitive reason to buy right now. Even if that reason is the negative reinforcement as to why their life won’t be as good if they don’t buy from you, or download your app today.

So many brands and businesses adopt the approach of not being overly salesy and don’t want their customers to feel pressured. That’s a poor attitude in today’s modern marketplace; apply pressure as long as it’s relevant and persuade them buying now is the right move.

Instruct from Start to Finish

Most people are well conditioned to follow instructions. We stop at red and walk on green. But the instructions have to be present for this to happen. Do not make the mistake of assuming your customers know what to do and how to buy from you. Spell it out and create steppingstones from discovery through selection all the way to their purchase. Create a path they can’t possibly deviate from or get confused and use as an excuse to abandon their transaction with you. Keep them on task, the task you want them to complete. Guide them to that download.

SUPPORTING YOUR APP ON SOCIAL MEDIA - IDEAL POSTING TIMES ARE CHANGING

Tue, 19 May 2020 03:05:47 GMT

Corona-virus Lock-down Changes Social Media Consumption

The coronavirus spread and the resulting international lock-downs have generated changes in consumption habits which are quite extreme. We haven’t seen anything like this in recent years and arguably since mass digital consumption has risen. The bans on travel, the significant changes to many people’s working lives and the changes in social behavior have led to a complete remap of how and when we are interacting with digital platforms and in particular, social media.

Various online statistics report that overall social media usage and time spent online is up by an astonishing 40%. That is a significant rise in time we’re dedicating to social media and honestly, it’s not that surprising given the volume of people stuck at home with minimal genuine social options. There’s also a great deal of people not able to work, freeing up considerable amounts of spare time.

If you’re an app owner looking to push your app downloads through social media, you’d be right in thinking that now is a great time to do so. The extra eyes on social platforms means there is additional exposure to be earned and people have more time and less excuses to initiate downloads. One thing to consider though is that coronavirus and the resulting quarantine procedures may have increased social traffic, but they have also drastically changed the optimal times to post.

Social posting and scheduling platform Sprout Social recently released findings of a new piece of research which details the optimal times to post on the top social platforms right now.

Posting to Facebook

While Facebook used to have evening and midweek (Wednesday) traffic peaks as well as overall uplift on Fridays, things look a little different during lock-down. The research shows that Facebook now has a consistently high interaction and usage rate all through the week.

Evenings are busier later into the night and 11 am is one of the absolute peaks day to day so if you want to promote your app on Facebook, late morning is the perfect time to do so.

Posting to Instagram

Wednesday and Friday morning posting peaks have dropped off in favor of heavy usage throughout the week. There is also a peak each day from 11 am to 2 pm.

Sundays often saw a drop off for Instagram, but the platform is now showing heavy weekend use, with a surge in eyeballs between 9 am-5 pm both Saturday and Sunday. Schedule your app posts for the weekend to capitalize.

Posting to LinkedIn

In stark contrast to Facebook and Instagram, the professional social media platform LinkedIn has seen far less drastic changes. Usage still peaks mid-week, but the hours of use have shifted slightly later. The best time to post now starts around 8 am and ends around 4 pm. This is just an hour later than traditionally seen on this platform.

Mobile app development - Quarantine Mobile App Downloads

Tue, 05 May 2020 02:12:55 GMT

SO YOU HAVE GONE THROUGH MOBILE APP DEVELOPMENT PHASE. IS NOW THE PERFECT TIME TO PUSH YOUR APP MARKETING?

The answer to this question after mobile app development is a bit of a two-sided coin. To set the scene, we are going through a period in which the average person has more free time than ever before, dependent on home circumstances and whether or not they have children of course. As such we’re consuming, streaming, and downloading more digital content than ever to fight off the boredom and indeed anxiety of this testing corona virus lock-down.

This presents a huge opportunity for brands and businesses who are still able to operate digitally to push themselves online. This is no different for app owners. Streaming and entertainment mobile app downloads are rising tremendously at this time but the whole mobie app marketplace is seeing a similar uplift.

Surely this marks the perfect time to push your app with marketing.

There is definitely increased demand in the marketplace right now for all kinds of mobile apps. Health and fitness apps pushing home workouts and nutritional ideas are soaring, entertainment including gaming is at the peak of the highest demand for some time, and streaming services are likely struggling to cope with the demand being placed on their servers right now. Without the distractions of a standard working set up and the lack of social interactions and events, consumers are craving distraction more than ever.

On the work front, connectivity mobile apps like Zoom and many others are also reporting a huge surge in downloads and usage as remote working takes over as the interim normal. So yes, from the perspective of demand and consumption, now is an ideal time to push your app marketing.

On the flip side though, will you be the only one to catch on to this?

Will competition make it difficult and costly?

The flip side to huge surges in opportunity is that it’s unlikely you will be the only one to notice and seek to take advantage of this. It’s like anything, where there is a surge in demand there will undoubtedly be a rise in the level of competition as others follow suit. Very much in the same fashion as the seasonal Christmas period.

The trick is to play smart and look for alternatives to typical pay to rent ad space like paid search. Yes, this may work for your industry, but you will need to keep in mind that while the opportunity is high, you may also see a cost per acquisition price hike as well. Look at content creation and organic reach via social media, blogging, and online interactions instead to promote your mobile app during this time and maximize downloads. Third-party endorsements will also be a factor and you should certainly be approaching existing users for reviews while they have time on their hands to take those kinds of actions.

BOME Solutions Inc as an iOS and Andfroid mobile app development company can help you develop a mobile application that helps you grow your business during pandmic. click for a mobile app development free consultation meeting.

CUSTOMER DATA

Fri, 06 Sep 2019 23:26:11 GMT

HOW WELL YOU KNOW YOUR CUSTOMER?

How well you know your customers?

Customer data will help you make better business decisions. Get real actionable data to improve your business. All in a mobile app dashboard. Call us now to know how!

CUSTOMER RETENTION

Mon, 02 Sep 2019 23:19:15 GMT

HOW TO RETAIN YOUR EXISTING CUSTOMERS WITH A MOBILE APP?

Did you know that acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. Increase customer loyalty with digital loyalty program. Call us to now for a free consultation to learn more.

3 OF THE BEST SOCIAL NETWORKS TO PROMOTE YOUR MOBILE APP

Sat, 31 Aug 2019 22:58:26 GMT

3 OF THE BEST SOCIAL NETWORKS TO PROMOTE YOUR BUSINESS MOBILE APP

An app-owner’s work is never done when it comes to promoting your brand new business mobile app. This is a process that begins when you find an app designer and agree a concept to develope the mobile app but will continue long after your mobile app formally launches on your website, the App Store or Google Play.

Of course, there are many avenues available to you for app promotion, including paid ads and your own website, industry publications and things like sponsored posts but, social media remains a very effective route. It’s a tool that most app promotional campaigns can benefit from so here, we’re rounding up three of the best social networks to help you get the word out about your new app and drive up those download and install figures.

Instagram

Instagram is a fantastic vehicle for promoting your new app – especially if you’re in an industry such as food, travel, fitness or fashion. Instagram is a discovery medium and its heavy visual focus – not to mention the option to upload video – makes it a prime channel for raising awareness of your new app. Whatever your app is designed to do, if you have an Instagram tribe already, you’ll most certainly want to get them engaged with and excited about your app. From competition and giveaways to Stores, Instagram TV, sponsored posts with Instagram influencers and Instagram adverts, there is myriad ways you can use this platform to achieve your app download goals.

LinkedIn may seem like a less obvious choice but, if your app is primarily targeted at professionals or business users, then the LinkedIn audience is more than likely very closely matched to your own desired user base. As it is a professional network rather than a pure social media channel, you’ll need to think carefully about your approach.

LinkedIn has a number of ad options, including in Mail adverts and PPC-style ads which allow for specific audience targeting.

If you do already have a LinkedIn following, as an individual or business page, organic posts should also be developed around your app launch. As with any form of promotion, you don’t want to make the mistake of focusing on the launch exclusively and letting it tail off thereafter. Be proactive about regularly mentioning your app, with text posts, screen shots and video, to continue to build a buzz as your app matures. Even sharing reviews from existing users via your LinkedIn page can help to boost downloads.

Facebook

No rundown of social media channels would be complete without mentioning Facebook. A note of caution here though. While it may be the world’s largest social media network, you should exercise the same caution as you would when choosing any marketing channel and be certain that the Facebook demographic matches your own audience profile. The good thing about Facebook is that you can take control of targeting and very specifically choose who you want to show your ads and sponsored posts too, based on its extensive audience data. With multiple ad formats, the opportunity to post a call to action on your Facebook Page and very precise targeting, you should find that you can direct resources with pinpoint accuracy.

Contact us today for a free consultation to find out how we can help you to develop and promote a mobile app that makes money for your business.

HOW TO SERVE UP A TASTY TAKEAWAY APP FOR YOUR CUSTOMERS?

Wed, 28 Aug 2019 22:49:43 GMT

mobile ordering should be an integral part of your takeaway’s mobile app.

Whether you’re a cool food truck serving up globally inspired street food or a long time member of your local community with a trusty menu of old favorites, having a mobile app for your takeaway business can seriously set you apart from the competition.

In an always on world where we want what we want now, an app is a great way to stand out from the crowd, delight your customers with thoughtful features and keep your kitchen busier than ever. From the smallest independent takeaway to established chains in multiple locations, these are the features that your mobile app should have…

Mobile ordering

It’s an obvious one but so important – mobile ordering should be an integral part of your takeaway’s mobile app. In fact, it’s a good bet that this very tool is what will drive many of your customers to download your new app in the first place!

Your app should make it quick and easy for your customers to place their order. In addition to an easy t o navigate menu, consider allowing customers to save their favourites. If someone orders the same Friday night treat or Saturday blow out each week, one click ordering of their favourite can save valuable time, add buckets of convenience and make your customers feel like they matter.

There’s more you can factor in to ordering though to really delight your clients and ramp up customer loyalty (not to mention orders). Give your diners the choice of pick up or delivery, make it easy for them to customise their order and add a note to advise of any food allergies. You could even take a leaf out of Domino’s book and have a feature showing how long until their freshly cooked food will be ready to enjoy.

Call and pick up

No-one likes waiting in line… so why not give your app users a perk by giving them a call and pick up option? All you need do is allow calling from the app so your diners can place their order. They can then pop in and pick up, with no queing or waiting needed. Brands like Starbucks make this a premium feature of their app to give app users the sense of having an advantage and you can also employ this tactic at your takeaway.

Social media

Integrating your app with your social media channels is a great way to grow your community. Encourage your diners to engage with you on social media and they can help you spread the word about your takeaway business.

Analytics

Now, analytics might not seem like a natural fit with a food business but data is essential to good business decision making. Having access to information such as how many dishes of a certain type have been ordered, average order values and how much each customer spends can give you a real sense of confidence when it comes to growing your business and making changes to menu, pricing and offers.

WHEN SHOULD YOU START MARKETING YOUR APP?

Wed, 24 Jul 2019 22:36:44 GMT

Create a Mobile Marketing Plan

So you’ve decided that you need a business app. Great. Mobile apps will have the ‘most impact on business success by 2020’ according to research company Gartner, but it’s important to remember that app development is only the first stage of implementing the technology into your core business. After all, what’s an app without a user? It is essential that you get your customers on board with your new app, and marketing is key to achieving this… but when is best to start promoting your app?

The answer? Earlier than you think… but not in the way that you think!

Create a Mobile Marketing Plan

One of the biggest mistakes that businesses make is that they leave their marketing team on the outside of app development, bringing them in only once the app is almost ready to be launched. In order to promote your app in the best possible way, it is imperative that your marketers are involved from the start, staying up-to-date with features and functions so that they know the product inside and out, and are able to use this knowledge to begin identifying keywords and generating optimised content for landing pages, press releases, and the app stores. However, during the early stages it is best to focus on a mobile marketing plan, rather than a full on advertising campaign.

Why?

Quite simply, things change. App features often change during development in response to feedback, and this is especially true if you’re choosing to launch in beta with selected users before rolling out your app across the board. Specific marketing during the very early stages of app development could result in reputational damage if some features and functions fail to make it through to the finished product, so app marketing during development should be more about focusing on your mobile plan.

A good mobile marketing plan will prioritize market research, taking a look at what your competitors are doing that makes them stand out from the 1 million other apps in the app store. Is it the price? Compatibility? Features? It’s essential to understand your app’s strengths and weaknesses in comparison to other products, and find your niche.

How to Market a Pre-Launch App

Pre-launch strategies are all about generating excitement and awareness without really going into the ins and outs of the app’s features. This ensures you’re giving yourself room to make changes throughout the development process as needed while still gently introducing the idea to your audience. Right now is the time to start extending your network and building your online presence in preparation for your app launch, ensuring that you have everything you need to go full steam ahead once your app is ready.

How Lean Is Your Business?

Tue, 11 Jun 2019 22:27:09 GMT

If you feel overwhelmed and think your business is not making money for the efforts you put in, that might be because your business is not LEAN.

Lean management is all about waste elimination and waste is whatever time, effort and money you put in that your customers will not pay for it. In other words, waste is any activity that costs you but adds no value to your customers. Most big companies are hiring consultants to assist them in identifying and reducing waste in their business processes, but waste elimination is crucial for small-medium businesses too as they don't have much resources to squander.

According to lean principles, there are 8 major waste categories in business processes that are listed below with examples for a restaurant business:

1 - Defect (bad product): Customer doesn't get what is ordered

2- Excess processing: Time spent on verifying an order on the phone with the customer

3- Overproduction: Leftover foods that will be thrown out

4- Waiting time: The time a customer spends in line for food ordering when staff are preparing food

5- Inventory: Excessive food supplies that limit the space and may expire

6- Moving: Improper storage of material causing too much material movement

7- Motion: Improper layout of equipment that requires too much back and forth movement for the staff

8- Non-Utilized Talent: Ignoring staff capabilities in adding values

Think of a Mobile App with an online ordering feature whereby customers can easily pick what they look for with no defect in order taking and no order verification time on the phone so no excess processing. This will also help to get advanced orders up to 7 days ahead to prevent overproduction and Inventory. In addition, customers can order the food on an iPad kiosk on counter rather than waiting for a staff to take their orders; this will reduce waiting time for the customer and minimize staff motion. By cutting down non-value added staff times, management can utilize staff talent to review data analytics on Mobile App dashboard and monitor customers behavior and send special offers through mobile push notifications.

This is just one simple example of how lean management and digital solutions can help today's businesses to flourish.

BOME Solutions offer cost effective digital solutions built for small/medium businesses to make them lean and capable of competing with big players in local market.

Book a free consultation meeting now to know more about lean opportunities.

Sarv Club Academy App

Sun, 12 May 2019 22:21:34 GMT

Sarv Club Academy Mobile App is Now Live!

BOME Solutions Inc is proud of developing Sarv Club Academy Mobile App to promote Persian traditional sport called "Zoorkhaneh".

Zoorkhaneh is a traditional type of Middle Eastern sports club where athletes undergo a rigorous regiment training under the direction of masters known as Morsheds.

Zoorkhaneh Mobile Application creates a platform to connect with club members and motivates participants to be more physically active and emotionally secured.

Zoorkhaneh Mobile Application features include membership, awards, chat room, online shopping, members challenge and more...

Barrie Chamber of Commerce

Sat, 13 Apr 2019 22:02:26 GMT

BOME Solutions now at Barrie Chamber of Commerce

The Barrie Chamber of Commerce was incorporated under the federal Board of Trade Act on June 10, 1926. The Chamber has been serving the local business community for more than 90 years.

The Chamber examines community needs to determine what must be done to make it a better place to live and do business. It channels community resources to the fulfillment of these needs. It organizes and develops the necessary leadership to guarantee an effective force for progress and improvement.

The past few years at the Barrie Chamber have seen major changes in leadership, with a renewed focus on a strategic work plan that will take Barrie businesses to the next level.

Vision Statement:

To foster a vibrant and economically sustainable region that is driven by an innovative, successful and ever-expanding business community.

Mission Statement:

To champion economic growth and quality of life by advocating for business priorities, promoting collaboration, and helping members grow.

Tagline:

Taking your business to the next level

Is your business mobile?

Wed, 03 Apr 2019 19:37:02 GMT

Do you want your business to grow? You need to go Mobile!

Here is what we can do for your business:

Simultaneously design, build and manage a beautiful iPhone, iPad, Android and PWA for your business
Enhance overall brand exposure for your business
Increase mobile search engine visibility
Improve your social networking strategies and increase followers on Facebook and Twitter
Boost foot traffic and revenue for your business
Encourage repeat business and customer loyalty